ABEGAIL FONTANILLA

Data Analytics & AI Professional

Santa Rosa, PH.

About

Highly versatile Data Analytics and AI professional leveraging a strong foundation in Mathematics to build automated, AI-driven solutions. Expertly dissects complex datasets, ensures data integrity, and optimizes processes to drive strategic improvements and quantifiable business outcomes. Passionate about bridging the gap between data insights and intelligent action to enhance efficiency and decision-making.

Work

Curatd

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Instagram Commerce and Analytics Executive

Laguna, Laguna, Philippines

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Summary

Leads Instagram commerce and analytics initiatives, driving buyer acquisition and revenue growth through data-driven strategies and campaign optimization.

Highlights

Analyzes buyer data, customer segmentation (e.g., location, age, top-purchasing styles), and Instagram Insights to identify high-value buyers, informing targeted marketing strategies.

Creates, targets, and optimizes Meta/IG Ad campaigns based on demographic data to acquire new buyers for upcoming product launches.

Manages the Instagram grid/story promotional sales funnel using photography assets to enhance social commerce strategy and user engagement.

Tracks conversion rates, ad ROAS, and drop-day revenue to continuously refine audience targeting and promotion strategies, maximizing campaign effectiveness.

Mathspace

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Mathematics Digital Content Writer

Sydney, New South Wales, Australia

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Summary

Developed and optimized digital mathematics content and tools, leveraging AI and Python to enhance educational resources and streamline content creation workflows.

Highlights

Reduced a 4-hour data collation task to under 10 minutes (96% efficiency gain) by building and implementing a Python automation script.

Conducted R&D for a Python tool to automatically check worksheet answers, testing different LLMs (OpenAI, Gemini) and analyzing results with the team.

Co-authored Python scripts using Google AI Studio to generate statistical visualizations, like histograms, for problem templates.

Authored and refined CLI-based AI prompts that auto-generate TSV code blocks, significantly improving content development efficiency.

Developed and optimized over 4,000 dynamic and interactive problem templates using the Mathyons scripting language, implementing quality assurance checks for consistency and accuracy.

Co-authored and refined math lessons and worksheets using XML-based tools, ensuring alignment with educational standards and pedagogical effectiveness.

Gingersnaps

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Category Analyst

Pasig, Metro Manila, Philippines

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Summary

Led a high-impact, one-month project to develop and implement data solutions for e-commerce analytics, improving stock management and operational efficiency.

Highlights

Automated the store pullout process with a custom VBA solution, reducing a half-day manual task to under 10 minutes.

Developed an automated inventory replenishment template in Excel, reducing a 2-hour task to just 10 minutes.

Designed and built dynamic sales dashboards and inventory forecasting models, providing actionable insights to improve stock management.

Implemented several data solutions for e-commerce analytics using Excel and VBA within a high-impact, one-month project timeframe.

Mathspace

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Mathematics Digital Content Writer

Sydney, New South Wales, Australia

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Summary

Developed and optimized digital mathematics content and tools, leveraging AI and Python to enhance educational resources and streamline content creation workflows.

Highlights

Reduced a 4-hour data collation task to under 10 minutes (96% efficiency gain) by building and implementing a Python automation script.

Conducted R&D for a Python tool to automatically check worksheet answers, testing different LLMs (OpenAI, Gemini) and analyzing results with the team.

Co-authored Python scripts using Google AI Studio to generate statistical visualizations, like histograms, for problem templates.

Authored and refined CLI-based AI prompts that auto-generate TSV code blocks, significantly improving content development efficiency.

Developed and optimized over 4,000 dynamic and interactive problem templates using the Mathyons scripting language, implementing quality assurance checks for consistency and accuracy.

Co-authored and refined math lessons and worksheets using XML-based tools, ensuring alignment with educational standards and pedagogical effectiveness.

Security Bank

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Customer Advisor

Alabang, Metro Manila, Philippines

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Summary

Provided financial advisory services to clients, leveraging data analysis to support investment planning and consistently achieving sales targets.

Highlights

Conducted comprehensive financial data analysis in Excel to guide clients with their investment planning and cash flow projections, optimizing financial outcomes.

Consistently achieved 100% of sales quota by providing data-informed advice and building strong, trust-based client relationships.

Managed a diverse client portfolio, providing tailored financial solutions and fostering strong, long-term relationships to drive client retention and satisfaction.

Education

Philippine Normal University

Manila, Metro Manila, Philippines
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Bachelor of Science Mathematics for Teachers

Certificates

Google Data Analytics

Google

Skills

Technical Tools

MS Excel, GoogleSheets, Tableau, Github, Google Analytics 4, SQL, LLMs (OpenAI, Gemini, Claude), Google AI studio, Antigravity, Claude Cowork/Code, Visual Studio Code, AI Agent.

Professional Skills

Analytical Problem-Solving, Automation, Collaboration & Communication, Adaptability, Continuous Learning, Attention to Detail.

Projects

Data Analytics & AI Solution Development Project

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Summary

Developed an innovative data analytics and AI solution leveraging Python and various data tools to address a specific business challenge, demonstrating expertise in full-stack data project lifecycle.