Curatd
|Instagram Commerce and Analytics Executive
Laguna, Laguna, Philippines
Summary
Leads Instagram commerce and analytics initiatives, driving buyer acquisition and revenue growth through data-driven strategies and campaign optimization.
Highlights
Analyzes buyer data, customer segmentation (e.g., location, age, top-purchasing styles), and Instagram Insights to identify high-value buyers, informing targeted marketing strategies.
Creates, targets, and optimizes Meta/IG Ad campaigns based on demographic data to acquire new buyers for upcoming product launches.
Manages the Instagram grid/story promotional sales funnel using photography assets to enhance social commerce strategy and user engagement.
Tracks conversion rates, ad ROAS, and drop-day revenue to continuously refine audience targeting and promotion strategies, maximizing campaign effectiveness.